The U.S. is the largest advertising market in the world, expending more than $190 billion on advertising in 2016 alone. Prior to 2017, Statista predicted that spending on advertising worldwide would reach $550 billion that year, with the North American region investing the most in the sector, followed by Asia and Western Europe. What this means for Marketing Management MBAs is tremendous employment opportunities in the both the U.S. and abroad.
Most business schools offer the Marketing Management MBA and some programs are even delivered online or in hybrid format. A typical program takes two years to complete, full-time, or three years part-time. However, some accelerated programs may be completed in less than a year, for qualified students.
Marketing Management MBA programs provide the tools needed to plan, analyze, and implement marketing programs. Students in the program will participate in lectures and discussions, attend executive presentations, and engage in hands-on projects, which will provide a broad perspective to prepare graduates for any career in management.
Although course titles will vary by school, students will begin the program by taking required courses such as Accounting for Decision Making, Business Analytics, Business Strategy, Finance, Leadership in Organizations, and Operations Management, Business Analytics. Next, students will move on to the Marketing Management concentration, which usually consists of several required courses and a number of electives to enhance the concentration. Sample courses include Advertising & Promotion, Consumer Behavior, Data Analysis for Marketing, International Marketing, Marketing Planning, Marketing Research, and Product Design & Marketing.
Depending on the school, students will have to complete a marketing internship, which allows students that do not already have at least one year of qualifying work experience to gain hands-on experience. Some programs, such as the Marketing Management MBA program at the Booth School of Business at The University of Chicago, offer hands-on experiential learning courses, which allow students to apply what they’ve learned to real world business situations. This is also the goal of the Capstone, which is a requirement for most MBA programs.
Graduates of Marketing Management MBA programs will enjoy high salaries and excellent employment growth for the 2016-2026 decade. The Bureau of Labor Statistics (BLS) reports that the median salary for advertising, marketing, and promotions managers was and impressive $129,380 in 2017. High performers earned more than $208,000, and those working in the top industries for marketing managers, such as professional, scientific, and technical services, management of companies and enterprises, finance and insurance, and manufacturing, averaged $141,900, $140,350, $139,190, and $136,080, respectively.
“Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026,” reports the BLS, which is “faster than the average for all occupations.” Advertising, marketing, and promotional campaigns “are expected to continue to be essential as organizations seek to maintain and expand their market share.” Advertising, marketing, and promotions managers “will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace,” says the BLS.
Does a career in marketing management sound like the career for you? If so, it’s time to enroll in Marketing Management MBA program. Begin your search for a top school here.
"Advertising, Promotions, and Marketing Managers." Division of Occupational Employment Statistics. U.S. Bureau of Labor Statistics, 13 Apr. 2018. Web. 02 July 2018.
"Full-Time MBA, Marketing Management." Booth School of Business. The University of Chicago, 2018. Web. 02 July 2018.
"Global Advertising Market - Statistics & Facts." Statista. Statista – The Statistics Portal, 2016. Web. 02 July 2018.
"Marketing Management Concentration." University at Buffalo – School of Management. The State University of New York, 2018. Web. 02 July 2018.
"Two-Year MBA." Kellogg School of Management. Northwestern University, 2018. Web. 02 July 2018.